Today a few colleagues who blog to advance their professional circumstances (rather than to advance their running!) gave a workshop on the process, benefits, costs, and so on. Not wanting to be a snob, I was thinking "that post on such-and-such a case isn't nearly as cool as the runningprofs blog "flash symposium" on the Rome Marathon! (Or pick your example.)
Do the other runningprofs blog in more formal settings as well? "Here is the abstract of my recent piece on . . ."