Mid-east Marathon Peace

I read today in the Times that the Jerusalem Marathon raises hackles for running into the contested portion of that city.  Apparently there are repercussions threatened against the sponsor New Balance, and that last year's sponsor, Adidas, faced similar threats.

A. I would think a marathon -- and at 18,000 runners, a big one -- would be the ultimate peace gesture.  Can't we all just get along?
B.  Glad I wear Asics.  Others should be safe in their Kinvaras.